Repurposing previously used magazine content to create new and unique ebook products.
When Bon Appétit (the beautiful food magazine from Condé Nast) approached us about creating a series of ebooks, we were thrilled. They wanted to create rewards for subscribers and decided to dive into their own rich archive of recipes. Over the years, they’ve accumulated thousands of recipes and wanted to give some new life by repackaging them into ebooks for their subscribers.
They compiled recipes on various topics, ranging from summer grilling to holiday cookies.
We then designed unique ebooks for them based on the topic. Based on the success of the ebooks — they did a further issue of several as printed promotional books.