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UTMOST: Redesigning an arts and culture magazine

The Challenge

The team William and Park reached out to us for help re-branding their online arts and culture magazine to have a more urban, edgy vibe.



01.

First we explored their new direction by looking into their current site, competition and the new direction they wanted to go. Based on that we created moodboards to start to visualize the pivot.

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02.

Next we worked on redesigning their logo to fit their new brand look and feel.


03.

Then we worked with their team to design the UX and wireframes for the new site.



04.

Based on the wireframes, we created a responsive visual design for the website.

Project Components

Rebranding Strategy / Moodboard / Logo Design / Wireframes / UX Design / Visual Design / Website Design