THE CHALLENGE

Building an engaging and useful interactive experience around modern art collecting.


Exhibition A is a web platform co-founded by fashion designer Cynthia Rowley to showcase, nurture and offer top contemporary artists at affordable prices. I was delighted when they asked me to work with them to design additional features, interactive apps, and increase functionality as the site grew. These ranged from basic wireframes to interactive prototypes and finalized designs.

Creating variations on the homepage to optimize engagement.

Designing a tool for artist fund raising.

contemporary art

Adding a listings tool for external galleries.

listing tool

Designing a sharing network to track one’s own and friends’ art collection.

Designing a tool to allow for on-site art auctions.